​​​​ SHOKOR

Aston Martin (since 2017)

Creative Director

​

• Supervise and manage all regional creative concept development for and day-to-day tactical items are executed and strategic high impact work is developed.

• Assist with digital asset management process and partner with Asset Management team, to ensure assets are reviewed, stored, and securely managed.

• Work with team to provide job assignment/scope and workload balancing to ensure that the project objectives, budgets and timelines can be met.

 

MC Group – Kuwait (2013 -2016)

Creative Director

 

• Developed firm's initial pitch offerings and brand story based on qualitative market analysis which directly led to winning multi-year contracts worth upwards of KD two million.

• Spearheaded a team of creative talent of 8 personnel including graphic designers and content writers.

• Consistently led firm's communication and presentation efforts with client-side C-level executives that facilitated strong project management and prioritized client's strategic goals.

• Created and supervised production of printed materials in support of product awareness, brand identity and sales.

• Directed all photoshoots, Video shoots, radio advertising production and also supervised all post productions.

• Managed and oversaw the development of multi-platform marketing and ad campaigns from concept design to implementation.

• Evaluated analytics and presented results to company officers and clients

• Created and supervised procedures and workflows to optimize production process and achieve cost efficiency.

 

 

DDB – Kuwait (2006 – 2013)

Creative Director

​

• Developed compelling design concepts for immediate deployment in the company’s email marketing, content marketing, and social media marketing strategies.

• Created, reviewed and approved all text-based and image-based content prior to publication and posting.

• Wrote and produced radio advertisement for all clients airing regularly.

• Managed estimates, budgets and media spend.

• Managed full creative teams and multiple partners/vendors; responsible for all budgeting and scheduling of client.

​

 

Publicis - Kuwait (1999 – 2006)

Senior Art Director

 

• Drove all aspects of creative experience design ensuring delivery of creative at the quality level of the highly recognized and successful brands.

• Managed and supervised all productions tasks optimizing the processes to increase efficiency.

• Managed a team of 3 graphic designers, art directors and copywriters.

• Developed innovative concepts and integrated multi-channel campaigns Pizza Hut, Burger King, Applebee's, Rifai, Kababji, Honda, Renault, Ferrero Rocher, etc..

​

 

Awards

Breast Cancer Campaign

​

• Winner of Advertising Creativity Award (Kuwait – 2013) in the Charity & non-profit category.

 

 

Nationality: Lebanese

E-mail: mohamad.shokor@gmail.com

Phone: +965 69627842